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09 Aug '17

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Perplexed by pantones? Confused by kerning?

If you’re working with a designer for the first time or are planning to, getting thrown into the world of graphic design can sometimes feel like learning a new language.

Kerning, tracking, warm colours, cool colours, … Read More

10 May '17

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The pen is mightier than the keyboard

If you’re about to go into an important meeting you might want to take a pen and notebook with you along with, or instead of, your laptop or tablet. Taking notes longhand will help you remember information better than … Read More

04 Apr '17

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Free tools for editing photos online

Photoshop is the all-singing, all-dancing heavyweight when it comes to photo editing, but unless you’re running a design or photography related business you’re unlikely to be able to justify the expense or the time necessary to learn how to use … Read More

14 Mar '17

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Non-cheesy free stock photography

If you produce you own newsletters or blog posts, or regularly give presentations, you’ll understand that photos and illustrations make any publication look better and attract more attention. But where can you find photos to legally use – that won’t … Read More

05 Jan '17

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Protecting your brand online

Cybersquatting, hacking, domain hijacking, intellectual property theft – your brand is under threat in so many ways online that you might wonder if doing business online is worth it.

However, most threats are now well recognised and there are … Read More

30 Nov '16

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How to avoid brand growing pains

Let me ask you a very important question: what does your brand want to be when it grows up?

And, more importantly – how will you get there?

Rebrand, rebirth, or a coming-of-age, every brand goes through stages of growth … Read More

20 Oct '16

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It’s time to implement your social strategy!

There was a time when social media was considered by some as a passing fad. Something that “the kids” were using that businesses could never really benefit from. Over time, the skeptics were proved wrong. There are over 3 … Read More

13 Sep '16

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Social media image sizes cheat sheet

We all know how important social media is as a marketing channel, but if as a business owner you update your own social media profiles, you might not know the optimum sizes for the various profile and background images.

This … Read More

07 Apr '16

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10 point brand identity checklist

Consistent branding is one of the most important aspects of any business, large or small. An effective brand strategy gives you a major edge in increasingly competitive markets. So with that in mind, here are a few basics … Read More

01 Feb '16

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Launching on social media.

If you’re a business owner and you’re starting from scratch with social media, here’s a step-by-step timetable for launching your new social media presence

12 Weeks Before Launch: Choose Your Social Platforms

A few weeks before … Read More