If you’re about to go into an important meeting you might want to take a pen and notebook with you along with, or instead of, your laptop or tablet. Taking notes longhand will help you remember information better than … Read More
There was a time when social media was considered by some as a passing fad. Something that “the kids” were using that businesses could never really benefit from. Over time, the skeptics were proved wrong. There are over 3 … Read More
We all know how important social media is as a marketing channel, but if as a business owner you update your own social media profiles, you might not know the optimum sizes for the various profile and background images.
Consistent branding is one of the most important aspects of any business, large or small. An effective brand strategy gives you a major edge in increasingly competitive markets. So with that in mind, here are a few basics … Read More
Defining your brand If you’re thinking about how to rebrand your business, its products or services, or if you want to assess where your brand stands at present, here are four key aspects you should consider:
Jargon. Oh dear. Every industry and profession has it and “outsiders” can find it baffling. The world of branding is no exception, unfortunately, so here’s list of some of the terminology and jargon that you might read or … Read More
Branding is one of the most important aspects of any business, large or small. An effective brand strategy gives you a major edge in increasingly competitive markets. Simply put, your brand is your promise to your customer. It tells … Read More