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Branding

09 Aug '17

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Perplexed by pantones? Confused by kerning?

If you’re working with a designer for the first time or are planning to, getting thrown into the world of graphic design can sometimes feel like learning a new language.

Kerning, tracking, warm colours, cool colours, … Read More

10 May '17

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The pen is mightier than the keyboard

If you’re about to go into an important meeting you might want to take a pen and notebook with you along with, or instead of, your laptop or tablet. Taking notes longhand will help you remember information better than … Read More

05 Jan '17

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Protecting your brand online

Cybersquatting, hacking, domain hijacking, intellectual property theft – your brand is under threat in so many ways online that you might wonder if doing business online is worth it.

However, most threats are now well recognised and there are … Read More

30 Nov '16

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How to avoid brand growing pains

Let me ask you a very important question: what does your brand want to be when it grows up?

And, more importantly – how will you get there?

Rebrand, rebirth, or a coming-of-age, every brand goes through stages of growth … Read More

20 Oct '16

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It’s time to implement your social strategy!

There was a time when social media was considered by some as a passing fad. Something that “the kids” were using that businesses could never really benefit from. Over time, the skeptics were proved wrong. There are over 3 … Read More

13 Sep '16

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Social media image sizes cheat sheet

We all know how important social media is as a marketing channel, but if as a business owner you update your own social media profiles, you might not know the optimum sizes for the various profile and background images.

This … Read More

07 Apr '16

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10 point brand identity checklist

Consistent branding is one of the most important aspects of any business, large or small. An effective brand strategy gives you a major edge in increasingly competitive markets. So with that in mind, here are a few basics … Read More

27 Aug '15

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4 key aspects of any brand

Defining your brand If you’re thinking about how to rebrand your business, its products or services, or if you want to assess where your brand stands at present, here are four key aspects you should consider:

The … Read More

27 Jul '15

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Jargon busting!

Jargon. Oh dear. Every industry and profession has it and “outsiders” can find it baffling. The world of branding is no exception, unfortunately, so here’s list of some of the terminology and jargon that you might read or … Read More

05 Jun '15

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Using your brand to attract your customers

Branding is one of the most important aspects of any business, large or small. An effective brand strategy gives you a major edge in increasingly competitive markets. Simply put, your brand is your promise to your customer. It tells … Read More