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04 Apr '17

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Free tools for editing photos online

Photoshop is the all-singing, all-dancing heavyweight when it comes to photo editing, but unless you’re running a design or photography related business you’re unlikely to be able to justify the expense or the time necessary to learn how to use … Read More

05 Jan '17

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Protecting your brand online

Cybersquatting, hacking, domain hijacking, intellectual property theft – your brand is under threat in so many ways online that you might wonder if doing business online is worth it.

However, most threats are now well recognised and there are … Read More

30 Nov '16

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How to avoid brand growing pains

Let me ask you a very important question: what does your brand want to be when it grows up?

And, more importantly – how will you get there?

Rebrand, rebirth, or a coming-of-age, every brand goes through stages of growth … Read More

20 Oct '16

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It’s time to implement your social strategy!

There was a time when social media was considered by some as a passing fad. Something that “the kids” were using that businesses could never really benefit from. Over time, the skeptics were proved wrong. There are over 3 … Read More

07 Apr '16

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10 point brand identity checklist

Consistent branding is one of the most important aspects of any business, large or small. An effective brand strategy gives you a major edge in increasingly competitive markets. So with that in mind, here are a few basics … Read More

01 Feb '16

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Launching on social media.

If you’re a business owner and you’re starting from scratch with social media, here’s a step-by-step timetable for launching your new social media presence

12 Weeks Before Launch: Choose Your Social Platforms

A few weeks before … Read More

07 Dec '15

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Trying something new

Getting stuck in a routine is easy to do. After all, we’re creatures of habit. We eat the same breakfast every morning and get to work at the same time. But for entrepreneurs, playing it safe could be curtailing business … Read More

11 Nov '15

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Have you “Forgotten your password?”

Or maybe “How many times have you had to click the ‘Forgotten your password?’ button on a website?” would be a better question. According to the traditional advice — which is still good — a strong password:

Has at … Read More

15 Jun '15

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Making the most of networking

Business networking events can be a great way to boost your business’ reputation, meet potential partners, suppliers or investors and even win new customers. But if you don’t pick the right events, and aren’t willing to talk to new … Read More

05 Jun '15

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Using your brand to attract your customers

Branding is one of the most important aspects of any business, large or small. An effective brand strategy gives you a major edge in increasingly competitive markets. Simply put, your brand is your promise to your customer. It tells … Read More