I would love to meet up for a coffee to find out more about you and what you do. Here’s a bit more about me and what I do to help you decide if that’s something you’d like to do.
Branding is a vocation for me. Even after over 25 years in the industry I still get excited about it and what it can do. It means I’m generous with my time and ideas because I want to create the branding that’s right for your business.
My business is called Mary Wright Design Ltd because that’s who’s in the business. Me. I don’t employ account managers or a sales team because I want to work as closely with you as possible so nothing gets lost in translation. It also gives you the reassurance of knowing you’re working with someone whose name is literally over the door. Someone who will have the honesty and integrity you’d expect them to have.
I love working with businesses and business owners who are passionate about their brand. People who understand that the design and branding process is fun but getting it right is a labour of love that needs to be taken seriously. And people who understand that branding isn’t just a logo it’s something that reaches into the heart of everything you do.
Every good design begins with a good brief. And a pencil.
A design brief is vital to any design project as it will provide me with all the information needed to exceed your expectations. It clarifies what needs to be done, keeps the project on track, and saves time for everyone involved. The design brief also allows you (the client) to focus on exactly what you want to achieve before any work starts.
Please expect to answer questions. Lots of questions. Completing my briefing questionnaire is excellent way to start and we can do this during our first meeting or I can email a copy to you if you prefer – just ask.
I always follow the same processes when I’m working on a new project. The following steps are the ones I use when I’m working on a new branding project. The steps for any other kind of design, whether it’s a brochure, a website, an exhibition stand or anything else, will be similar but tweaked accordingly.
I’ll take time to research your competitors, market trends, product or service differentiators, the history of the business, the current brand (if any), and brand aspirations.
This is where the pencil comes in. Call it old school, but sketching ideas and exploring the creative possibilities are much more effective with pencil and paper than with mouse and keyboard. Although most of these sketches will end up in the recycling box, it’s essential to try as many directions as possible before selecting two or three to develop further.
The most promising ideas are worked up in Adobe Illustrator, Photoshop, InDesign or whichever application is appropriate. When they’re ready to be presented to you I’ll call to arrange a meeting.
I always show each design in colour and in black and white. If it’s possible, I also show each design in context – on stationery, in signage, on a website etc so you can see what they’ll look like in real life. Then it’s time for you to consider the designs and supply feedback.
There’s room for flexibility here so I don’t expect an immediate “Yes” or “No”. Following your feedback, I’ll refine an option or make revisions until the right visual identity for your business is achieved.
I supply artwork via email in the specific file formats you need. If there are logo usage specifications or font and colour information (to help keep maximum control over your brand), these details are supplied in an accompanying PDF.
The service doesn’t end when I receive your final payment. I’m happy to answer design-related questions and can help with print buying or any related issues.
If you have any questions about how I work, please feel free to ask.
To see projects I’ve completed for other clients, take a look through my portfolio.
If you were looking for a detailed pricing table, I’m sorry to disappoint you! Design is not a commodity and I’m not interested in competing on price. Every project is different and prices are based on the amount of work involved and the time needed to do a first class job.
I always supply detailed costings in my proposals. These will not change unless additional work is introduced once production is underway. There won’t be a nasty surprise when the final invoice arrives.
A 50% deposit is requested before scheduling the work, with the balance to be paid just before I deliver the completed job.
If you have any questions, please